In this age of unparalleled interactivity, Radiohead have taken the next logical step of getting their fans to direct their music videos. The video for track "Reckoner" is directed by contest winner Clement Picon.
Over one thousand people entered the 'In Rainbows Music Video Contest'. Picon's winning entry not only scooped him an endorsement as the official video, but a healthy cash sum of £5,000. You can see his entry below.
VIDEO: Radiohead - 'Reckoner'