With their ever-tricky second album out to the masses this very week, the Silversun Pickups hype machine must restart its engine.
Following a prestigious support slot for Metallica in Austin at the '09 SxSW festival, Swoon could launch the Californians from the tip of the tongue to the back of the head. Their first barrage comes in the form of "Panic Switch", the first single taken from their sophomore album.
Directed by James Frost, he pits the band against the horrors of primary colours in the video. There could have been some Yellow as well: oh the humanity!
VIDEO: Silversun Pickups - 'Panic Switch'