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Nine Inch Nails Pioneer Innovative Concert Ticket Delivery

12th July 2008 | by Ross Riley

You have to hand it to Trent Reznor and his band for coming up with some of the most innovative ideas in the music industry at the moment.

As a special giveaway for fans wanting to attend a Los Angeles show on the 19th July the band are hiding tickets at various locations around the city, revealing the location in a Google Earth feed.

As new locations appear on the map fans can race to decipher the satellite imagery and collect the tickets from under rocks and inside drain pipes. The prize: entry to a guest list only event of the first public showing of the 'Lights in the Sky' tour.

If you're a fan, live near Los Angeles and harbour secret desires to be like Jack Bauer, then you may want to keep your eyes on the Nine Inch Nails website where more locations may be revealed.

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