Though music can never really be described as moving from analogue to digital, there has most definitely been a large change in the way its created and produced.
Electronically speaking, music has leaped into a new generation of ability, and if things keep growing in the exponential manner that they have, we can't even fathom what artists will be able to achieve with sound in ten years time.
Nosaj Thing could be declared as the first step then, the first imperfect tester of what's to come, and if you decided upon witnessing it yourself, im sure you'll agree that the future looks pretty darn bright.
Coat Of Arms is a low-fi, organic dub beast that works on a rewound beat and a kicking bass-line. It's lucid and confused, never settling for too long but always keeping to a certain rhythm.
The record isn't made to digest in a jovial, friendly atmosphere; its made for 3AM head-phone sessions with no lights and only the faint glow of your monitor/i-pod as a light source. Its brooding and hypnotic, warping Flying Lotus-esque beats into a darker, more dissonant affair. Voices is melodic in structure with a dark, lonely aura; it twinkles with electric and penetrates the mind, demanding your attention with it's rhythm and pace.
There's an ambient under-current running directly through the middle of the record and though it's densely built upon at times - Lords being a flawless example with it's harmonic but heavily spliced vocals and devastating bass - it still holds a place in each track. 2222 is short in length but heavy on atmosphere, trading off any form of structure for delicate noise and ethereal bleeps.
It's not like this is the height of originality or anything but considering that this is Nosaj Thing's debut, it just seems to far surpass what you'd expect an artist to make on their first attempt. The music holds so much depth in its texture and it makes for a detailed albeit slightly overbearing atmosphere that may seem a little bloated at times. Thankfully it never detriments the experience. Once the initial shock has settled in and you've grown accustomed as to what to expect, the record becomes much easier to digest.
Lights 1 and Lights 2 sound nothing a-like whatsoever and they're both equally as an enjoyable for different reasons. Lights 1 is like meshing together a 1970's video games theme-tune with a dub track whereas Lights 2 holds brasher more electro rhythm.
There's a new breed of electronic music on the horizon and though it's roots are still firmly in the shadow of past artists such as the mighty J Dilla, they're slowly becoming more reformed and altered with the new technology at hand. You can do so much with a computer and a creative mind and this record stands as testament to those words.
It most certainly won't appeal to people without a hidden love for hip-hop and though it's alternative to a degree, it's still full of dub and bass that will either irritate or appease, depending on personal taste.
Sporadic in nature and intelligent at its core, Drift is both fantastic and fragile, offering a new level of musical direction as well as delivering a heap of promise for the future.